1. Introduction
Welcome to FunnelPulse ("we," "our," or "us"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising analytics platform.
2. Information We Collect
2.1 Information You Provide
- Account Information: Email address, name, and authentication credentials
- Business Information: Industry, business model, average order value, profit margins, and target performance metrics
- Payment Information: Billing details processed securely through our payment processor
2.2 Information We Collect from Meta (Facebook)
- Ad Account Data: Ad account IDs, account names, and access permissions
- Campaign Performance Data: Impressions, clicks, spend, conversions, and other advertising metrics
- Campaign Structure: Campaign names, ad set names, objectives, and targeting information
- Conversion Events: Add to cart, initiate checkout, purchase events and their values
2.3 Automatically Collected Information
- Usage Data: Pages visited, features used, and time spent in the application
- Device Information: Browser type, operating system, and IP address
- Session Data: Authentication tokens and session identifiers
3. How We Use Your Information
We use the collected information for:
- Service Provision: Generating advertising performance reports and analytics dashboards
- Insights Generation: Creating personalized recommendations and optimization suggestions
- Benchmarking: Comparing your performance against industry standards
- Account Management: Managing your subscription and providing customer support
- Service Improvement: Analyzing usage patterns to enhance our platform
- Communication: Sending service updates, security alerts, and support messages
4. Data Sharing and Third Parties
We share your information only with trusted service providers:
Service Providers
- Clerk (clerk.com): Authentication and user management
Data shared: Email, user ID, authentication tokens - Supabase (supabase.com): Database hosting and management
Data shared: All stored application data - OpenAI (openai.com): AI-powered insights generation
Data shared: Anonymized advertising metrics (no personally identifiable information) - Vercel (vercel.com): Application hosting and deployment
Data shared: Application usage logs and performance metrics
We do NOT sell, rent, or trade your personal information to third parties for marketing purposes.
5. Data Retention
- Account Data: Retained for the duration of your account plus 30 days after deletion
- Advertising Data: Historical reports retained indefinitely unless you request deletion
- Usage Logs: Retained for 90 days for security and debugging purposes
- Backup Data: Deleted from backups within 30 days of account deletion
6. Data Security
We implement industry-standard security measures:
- Encryption in transit (TLS/HTTPS) and at rest (AES-256)
- Secure authentication via OAuth 2.0 and JWT tokens
- Regular security audits and vulnerability assessments
- Access controls and principle of least privilege
- Automated backups with encryption
7. Your Rights
You have the right to:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and associated data
- Export: Download your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Revoke Access: Disconnect your Meta ad accounts at any time
To exercise these rights, contact us at privacy@funnelpulse.com
8. Cookies and Tracking
We use cookies and similar technologies for:
- Authentication and session management
- Remembering user preferences
- Analytics and performance monitoring
- Security and fraud prevention
You can control cookies through your browser settings. Note that disabling cookies may limit functionality.
9. Children's Privacy
FunnelPulse is not intended for users under 18 years of age. We do not knowingly collect information from children. If you become aware that a child has provided us with personal data, please contact us.
10. International Data Transfers
Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through a notice in the application. Continued use of FunnelPulse after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us: